Think like a designer

Natalia Delgado

Design thinking is a methodology used for investigating ill-defined problems, acquiring information, analyzing knowledge, and positing solutions in the design and planning fields. Centered around creativity, empathy, rationality, and putting the user’s needs as the heart of the problem, design thinking is seen as an important tool for driving innovation. But design Thinking is not just for designers, it’s for engineers trying to solve a problem; it is for parents who want to expand their children’s view of the world and teachers looking for new ways to engage their students. It is a new way of looking at things that is quickly becoming a core element in business strategy all around the world. This presentation will outline the ways everyone can benefit from the techniques and strategies of this innovative methodology.

About Natalia Delgado:

Natalia Delgado is a Mexican artist, designer, educator, researcher, international speaker and published author, living in Canada since 2009. Bachelor’s and Master’s degree in graphic design from the Universidad Autónoma Metropolitana, and current PhD Candidate in Art Education at the University of Victoria.

Over ten years of teaching experience in the areas of design, marketing and creativity. currently teach design and photography at Uvic and I working as a consultant and instructor for the International NGO Poster for Tomorrow.

She has participated as speaker and workshop facilitator in Mexico, Argentina, Canada, Finland and Ghana. Recipient of numerous awards for her design work has exhibited in Mexico, Canada, Argentina, Australia, Lebanon, Italy, France, Ireland, Iran, China, Ecuador, Belarus, Australia, Cameroon, Colombia, Germany, Indonesia, Netherlands, Morocco, Peru, Poland, Spain, Ukraine, United Kingdom, Bolivia, Turkey, Taiwan, Venezuela, United States and Sweden.

2012 IdeaWave