The art and impact of Story Catching
The art of story catching is both old and new.This session will talk about what makes it work, both the technology and interpersonal elements, the high tech and high touch aspects.
There’s hard science behind why storytelling is so important. In research on the brain, scientists have found that hearing a story rather than simply reading text fires up a richer set of connectors, it sparks emotions, it summons up connections with memories, and so you remember things when they’re in a storytelling format two to seven times more than you do than if you just get the text alone. Video Story Catching allows individuals and organizations to take their story to the next step. We will look at the art, and spirit, the pathway and the destination, that will give greater likelihood that others will pay attention. That your story will engage, and open doors.