Right Brain Solutions for New Work Challenges
Dr. William A. Gray
To be competitive in the global economy, the Pew Center asserts that right brain innovative capability must be used to do NEW WORK — because “left brain” routine work will be outsourced more and more to countries where there is cheaper labor to do these routine jobs. This is especially important for Canada, which ranks 14th in Innovation amongst 17 peer nations, according to a recent Conference Board report (the USA ranks 3rd). To meet this challenge, different kinds of Knowledge Solutions can be used for different purposes. For example: Reciprocal knowledge exchange between researchers with chemical and electronics backgrounds enabled Eastman Kodak to create hybrid products for the digital age. Knowledge transfer from C-level officers (CEO, CFO, etc.) to lower-level positions ensured retention of critical organizational knowledge needed for successful succession planning at Sony Electronics and Winthrop Pharmaceuticals. Knowledge harvesting of the unique problem-solving ability and practices of each independent researcher at AIL Systems generated additional business. Knowledge sharing between departments (e.g., Sales and Finance) and between management and labor overcame “silo thinking” at CSX Transportation to produce innovative services for customers and profits for shareholders. Knowledge translation converts knowledge and creative ideas into new products; AT&T did this to get new and better consumer products to market faster.